Trending topics may be seen in practically every field in public relations whether through social media applications, newsletter, or television. Therefore, let’s use Twitter as an example. Twitter is a social network app that allows its user to create posts known as tweets. Now I for one, personally do not interact with this platform but it is a good place to start when hunting for trending topics. In this article, I noted three international events that have a trending basis on this particular social media.

Elon Musk

The trending news is that Elon Musk has taken a billion dollar interest in Twitter and made an offer to buy it for over forty billion dollars. The total would come from his offer to buy fifty-four dollars and change per share in cash.

— Elon Musk (@elonmusk) April 14, 2022

Musk stated that the application itself must be taken away from the public in order to grow into a platform for free speech. A warning was brought up by certain researchers who believe this going will initiate an atmosphere where a green-light may be given for misinformation. On top of that, suspension draws in from investors who weren’t straightforwardly convinced of the entire ordeal. Some individuals argued that Musk’s offer would do injustice to the value of the app itself that has become a global source of communication for all its users. However, Musk revealed that his offer is set in stone and would reconsider his investment if the board rejects it. Nevertheless, Twitter will take a look in a different light with regards to the offer with counseling from Goldman Sachs – a global investment banking firm that makes arrangements for monetary services – and Wilson Sonsini Goodrich & Rosati – a legal firm stationed in the United States that develops itself in variety of areas dealing with law, such as intellectual property.

 The video present is ET Canada Live reaction of reporters Morgan Hoffman and Roz Wreston regarding Elon Musk’s offer.

LAPD 

A Tesla car crash in Los Angeles ignites a search for social media influencers who participated in the exploit. The LAPD (Los Angeles Police Department) has made an offering of a thousand-dollars for any leads to help put a name to the driver of the rented Tesla Model-S, who attempted the savage feat before coming into a collision with a parked vehicle, and then made a getaway from the scene. Luckily, there weren’t any injuries reported…aside from the vehicle itself. The investigation was soon launched by LA police officials onto Durte Dom, an influencer on social media who took accountability for the stunt that no doubt went viral that presented a Tesla flying over a hill and crash landed into parked cars. After the post of the thousand-dollars offer, LAPD’s Central Traffic Division made a request to the public to end their reports on Dominykas Zeglaitis aka Durte Dom after receiving a flood of inquiries.

Reward $1,000 for Misdemeanor Hit-and-Run Baxter St and Alvarado St in E... https://t.co/micPHiUCeB via @YouTube

— LAPDCTD (@LAPDCTD24) March 20, 2022 

 Zeglaitis confessed that he was indeed the Tesla’s driver that evening when the incident occurred. The car managed to crash into waste bins after it flew through the air before hitting the parked cars. It was reported that the segments of the Tesla may be shown coming off the front end as it collides with the roadway. Zeglaitis eventually removed the video that originally received eleven-million views from his account on TikTok, however, NBC announced that the clip revealed himself behind the car’s steering wheel before showing a shot of the Tesla hurling over Baxter Street hill in Los Angeles’s Echo Park. The rental was left at the site, which the police concluded the incident as a hit-and-run, qualifying as a misdemeanor. It was known by the LAPD that majority of their reports were about Zeglaitis, though there were a few made about Alex Choi and Chaz Warren, who are YouTubers as well, going by the usual name of ‘chazzydawg’. The police are investigating the two as witnesses as they were shown in recordings of the stunt.

We are asking the public to no longer send us any more tips regarding @dominykasor We have reached out to him on his social media account. We are asking any witnesses to also come forward. pic.twitter.com/vFBASt8MQD

— LAPDCTD (@LAPDCTD24) March 21, 2022

One of the owners of the parked vehicles that were damaged from the impact, Jordan Hook, made a page on GoFundMe to aid him with repairing the damages to his wrecked Subaru, raising just about seventeen-thousand dollars. The larger portion of the donation came from Alex Choi, however, though this may be the same Alex Choi who was identified as a witness is left to be questioned as there was no proof regarding the accusation. Baxter Street hill seems to be the hotspot in where wild social media stunts are held. As a way to limit this, police have taken the matter to the Department of Transportation to install speed bumps. 

RCB vs LSG

RCB VS LSG appears to be a trending topic in India – aka the Royal Challengers vs the Lucknow SuperGiants. Faf du Plessis, a professional  South African cricketer, managed to lead his team into victory against the SuperGiants at the DY Patil Sports Stadium in Navi Mumbai, a city in India. Faf finished with a 96, which got the score moving for RCB against LSG to 181/6. Now I’m not a cricket expert and honestly have no idea on how the game is issued, but it appears that Royal Challengers had made a big win against the SuperGiants.

Faf du Plessis’s 96-run knock and Josh Hazlewood’s four-wicket haul helped Royal Challengers Bangalore beat Lucknow Super Giants by 18 runs here at the Dr DY Patil Stadium@faf1307 @RCBTweets #RCBvsLSG @HarshalPatel23 https://t.co/smWs1C9BZ1

— India Ahead News (@IndiaAheadNews) April 20, 2022

The IOM (International Organization for Migration) is popular in over a hundred different countries with a successful, leading organization in the field of migration that has risen from 1951 with the presence of one-hundred and seventy-four state members. Currently, the United States is in the lead position of hosting the highest number of total international migrants, which is fifty million. To ensure and fulfill its mission of advocating migration with much benefit to all, the services bestow their assistance by lending a helping hand in assisting issues regarding migration as well as advice to both the governing bodies and migrants. Along with their high status is a great number of responses that IOM has contributed in order to aid settlers in their time of need as posted on their homepage. Their system not only works but it’s a life preserver for the wanderers. IOM has evolved throughout its beginning to now be known as an international, masterminding agency fully equipped with incumbency, inducing  non-profit organizations that has enhanced its knowledge of the troubles of the migration world. As a result, IOM is now referred to as an exemplar in a worldwide exchange of views on the latest innumerable insinuations concerning migration. 

⌜Migration Management⌝

 In the matter of migration regulation, the Department of Migration Management through IOM labors on constructing policies for the matter, introducing universal strategies while managing an understanding associated with conventional districts of migration, and many more contributions to better their talents and measures that are essential to their growth in business. Moreover, this division has also taken the responsibility of being the head of the development fund for IOM with the duty to be conducive to international projects. On top of that, the department also plays a role in preserving an up and running alliance with their many partners in multi-industries in collaboration with IOM’s department of ICP (International Cooperation and Partnership). 

⌜Crisis Response⌝

There are infinite scenarios of cases where an individual is forced to evacuate their homes whether by means of an outbreak of a pandemic, armed conflict, and so on. The time frame may consist of months or even years before they are allowed to return home. In today’s world, over eighty million individuals are homeless and are situated all around the world in displacement. As a member of the migration society, IOM has dedicated their service to helping migrants out of disastrous situations to a safer environment with available assistance to aid them in recovery while providing responses to every stage of adversities. From there, the global crisis response platform was distributed. 

⌜Global Crisis Response Platform⌝

This provides an overview of IOM’s plans and funding requirements to respond to the evolving needs and aspirations of those impacted by, or at risk of, crisis and displacement in 2022 and beyond. The Platform is regularly updated as crises evolve, and new situations emerge. Withholding twenty-nine crisis response plans, the plan of action targets over thirty-five million people with a funding cost of two billion dollars. Since there are many disputes influencing displacement in numerous countries, the act of migration is typically expected with many individuals abandoning their homelands to enter a pathway of new change such as poverty and ill treatment. Today, a total of two-hundred and seventy-four million individuals will need humane support and security. IOM’s responses are strongly built on teamwork and well-conducted analysis to certify a healthy and effective way to meet every need for the impacted population. This leads to the format of IOM’s response plans to the crisis of migration, which may be seen in the four-grouped objectives below. 

As of 2021, the top donors for the platform were the European Union who donated over 300 million and the runner up was the United States who contributed to almost 200 million. 

⌜Ebola Virus Disease (EVD)⌝

The most targeted response plan is the Regional Emergency Health Plan which deals with crises regarding health issues such as the EVD (Ebola Virus Disease). IOM focuses this proposal in areas mainly throughout different parts of Africa with an objective to not only save lives but answer to the needs of many via support and protection. Looking forward past this year and beyond, migrations may continue while raising the risk of the disease as it spreads. To limit this, IOM built a system of preparedness regarding health issues by ordering disease surveillance through a health screen and tracing contact within the community and other borders in preparation for an outbreak in due time. IOM has also come up with a scheme to aid those who were lucky to escape the infection of the epidemic through the MHPSS (medical health and psychosocial support), a service that’s main focus is to nourish health maintenance as well as the community after a fallout from an infestation. 

The video you are about to see was issued on March 5 of 2021, following the announcement of the latest outbreak of Ebola in Guinea. IOM supports the response of the government by promoting surveillance throughout the foundation of health screening at planned locations. 

University of Tulsa

Established in Tulsa, Oklahoma is the University of Tulsa, a private institute that has rated twelfth among fifty of the finest colleges in the United States for international students in Forbes magazine. At least twenty percent of UT’s students are international, expressing more than sixty nations among different languages and customs. International recruitment ingress to the responsibilities of the International Student Services whose sole services relies on recruiting universal students from around the globe while providing essential assistance upon their arrival. The International Student Success Center contributes by establishing language and hard skills whilst promoting social and academic organizations. In 2021-22, the University of Tulsa enrolled nearly 4,000 students both undergraduate and graduate with the aggregate of forty-seven states and eighty-one territories incorporated. From that grand total only nine percent of enrollees were international whereas thirty-four percent were multicultural.

The Office of Strategic Marketing & Communications is a public relation team of communicators whose sole purpose is to not only build but maintain a healthy relationship amongst the public as well as the university. They do this through varied tactics used to attract the public’s interest whether by means of magazines, newssheets and pamphlets, perhaps through marketing services, or posts published on the university’s social platforms and webpage. 

The USA BMX is a facility destined to bring in more tourists and riders to come and test out the new track and to assist the local children to join in as well. Tulsa's Mayor G.T. Bynum's main interest in the project is that the feeling of the facility is what’s going to be essential to grow Tulsa of the present-day.

As an added bonus to attract international students worldwide and aid their arrival, Tulsa owns an international airport for recruiting travelers in and out of the region to nonstop destinations. The two images below distribute a throwback from the airport's look in 1989 to now. The building design went through a 7.5 million change in its new visual appearance. 

At UT there are no strangers, but a cultivated place to learn and grow while taking pride in your identity.

University of British Columbia

The university has released many strategies to gain international attention. The UBC Excellence fund is one example. The fund is intended to support global enrollment and enhance the future experiences of new recruits from different cultures. UBC is globally engaged in addition to being the hearth to over 11,000 international students. The Indigenous Strategic Initiatives is head of international recruitment campaigns that will captivate students from around the world. The Vantage One program is another initiative for first-year international students who may need additional English teaching. This program is issued for eleven months and assists the international community in their advancements into the second year of their degree. Not including the financial aid program that contributes to attracting students worldwide which is focused on appealing with school districts and nations where UBC has less students.

UBC’s campus is open to bright individuals who come from many parts of the world outside of Canada with much potential to succeed in their growth in education and are open to new challenges. 

Comparisons

Aside from the factual information and ways of action these two institutions have gone about promoting and aiding international recruits, both offer essential benefits that all contribute to gaining the global audience's attention. This is all done through scholarships, achievable awards, programs, mass organizations, and especially through global engagement, which are all provided for the future international generation to make their stay at these universities a warm welcoming one. The University of Tulsa hosts over two-hundred organized clubs on campus either international, social and academic, including student council and rec sports. The university also offers many scholarships, the most respected is the Presidential Scholarship, which covers the entire cost of tuition for four years aside from summers. Shifting over to the University of British Columbia, scholarships are awarded to recognized achievements throughout the term to students worldwide. UBC has donated over thirty-million dollars yearly to be capable of giving out financial support for international undergraduates. 

UBC Global engagement strategy can be illustrated in a framework consisting of two pillars, four themes, and four action directions. The two pillars consist of endorsing global citizenship and enhancing today’s world. The four themes listed on the figure below represent an impulse for making important decisions on what and how the university should take part in ways to manage life changing results. The outermost of the circle are the four action directions. Each one is a different path to guide the university’s plans of action, strategies and prime concerns. 

UT’s Center for Global Engagement appoints multi opportunities for the interaction with the international community. The center serves over four-hundred global students from seventy individual countries. UT provides other ways of engagement by showcasing events and special organizations such as the International Education Week in November in company with the Association of International Students who celebrate this once a year, including the International Bazaar. This is where different cultures are exhibited and the student bodies display objects and customs while serving dishes from around the world. After that is a national parade and performance.